Chloe – Fashion Designer Profile P. 2
You may not have heard of Gaby Aghion, but chances are that you have seen some of her work. In 1952 Gaby Aghion decided to create a French fashion house located in Paris. She named the line Chloe, and since its inception it has been turning out some of the most luxurious ready to wear garments out there.
Gaby Aghion lived in Paris which is why she chose to star their brand there. However, she was actually of Egyptian origin. Her exotic background is a large part of her sense of style. Along with her partner, Jacques Lenoir, Gaby noticed that there was a great interest and need for a fashion house that could offer ready to wear garments that met the stringent requirements of haute couture garments. Thus Chloe was born.
The Chloe line was not like the other lines of the time. In fact, Gaby Aghion fought against the formality of traditional 1950’s fashion. She decided to create top quality, luxurious, soft, figure flattering clothes. Each creation that she made was designed in the best fabrics available. She referred to this as “luxury pert-a-porter” which is where the ready to wear market evolved from.
The Chloe line was quickly imitated by other couturiers like Givenchy, and today ready to wear lines are much more common and important than haute couture lines. In 1966 Chloe had an important change happen. That was the year that Karl Lagerfeld was brought on as its main designer, and he helped to skyrocket Chloe to becoming one of the most important brands of the 1970’s. Iconic figures like Jackie Kennedy, Brigitte Bardot, and Grace Kelly were regularly seen wearing Chloe garments.
In the mid 1980’s Chloe again underwent a large change. It was in 1985 that the Richemont group acquired Chloe, but they were smart enough to keep on Karl Lagerfeld. Through the years Chloe continued to change with the influence of its designers. In 1997 Stella McCartney joined the design team bringing with her a much more feminine and romantic feel. Just four years later Phoebe Philo joined Chloe bringing a personal sense of sensuality to the line that attracted the interests of celebrities like Natalie Portman and Kirsten Dunst.
Not long after that Chloe branched out into the world of accessories. In 2002 Chloe released its first line of bags and shoes. Their most popular piece from this collection was The Paddington bag which gained a lot of attention as it became the “it bag” of the year. As the years continued to pass changes continued to occur, and in 2009 Chloe found a spokesperson in fashion forward actress Chloe Sevigny.
Chloe garments can be found in a variety of boutiques worldwide. They have locations in Paris, London, New York, Dubai, and Tokyo just to name a few. Additionally, you can also find their garments in some of the higher quality retailers and luxury boutiques. However, Chloe has stayed true to its roots with its headquarters located in Paris, France.